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The Guide to a Complete Mobile First Strategy

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Posted on Dec 15, 2017 by Administrator

Retaining customers is a primary goal of any growing business, but it’s not easy in an era when brand loyalty among web users is scarce, choice is seemingly endless, and offers and discounts abound. The first basic point for enterprises to note is that surveys have shown that app users are more loyal to brands than those users who visit a website from a mobile device.Mobile sites are visited for obtaining quick information such as location and contact details whereas apps are...

Making After-sales work for You

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Posted on Dec 15, 2017 by Administrator

Once a buyer has on-boarded, enterprises need to have a strategy to deal with them. This is best done providing a self-care App? A Self-care App offers 24*7 support and immediate access to information without having to wait for an email response or a returned telephone call. The App provides quality and quantity of information as well as ease with which it can be accessed. Customers can access information and perform tasks without requiring any interaction with a representative of...

On Client Connectivity.

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Posted on Dec 15, 2017 by Administrator

R ight up tothe time of the first purchase, the buyer is only a customer. If the enterprise does not want to leave money on the table, all efforts must now commence to establish a two-way channel of communication with the customer so that he is gradually drawn into a relationship beyond the management of after sales concerns.  This would lead to the feeling that the buying decision was in fact correct and the transactional nature of the relationship changes into an emotional one. The...

On-Customer-Centricity

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Posted on Dec 15, 2017 by Administrator

Today (and going forward increasingly so), business processes have to be designed intertwined around their clientele. The customer can no longer to be viewed as external to the enterprise, rather he is to be converted to the status of a stakeholder in it. Right from conceptualizing a business idea, through the stages of design, development / production / marketing/ sales/ after-sales / obtaining feedback on acceptance, estimating the market potential and benchmarking against...

What is Customer experience (CX)

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Posted on Jun 13, 2017 by Administrator

Can it be measured? There are various KPI’s like NPS, CSAT, CES. In today’s time it is also defined in terms of Likes, Share, Retweets, Trending, Pins etc. Is there a way to maximize it? There are tonnes of articles and ways which are out there but the most basic and common advice is to make it effortless for the customer and which can probably only be achieved by being present on customers mobile. So what are we talking about. In simple terms, following :-...
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