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The Guide to a Complete Mobile First Strategy
Posted on Dec 15, 2017 by Administrator
Retaining customers is a primary goal of any growing business, but it’s not easy in an era when brand loyalty among web users is scarce, choice is seemingly endless, and offers and discounts abound.
The first basic point for enterprises to note is that surveys have shown that app users are more loyal to brands than those users who visit a website from a mobile device.Mobile sites are visited for obtaining quick information such as location and contact details whereas apps are preferred for prolonged activities, exclusive content and deals.
So, if businesses want to capitalize on this new behavior, they must build an approachable and compelling mobile presence more through dedicated apps than mobile-optimized sites.
Let’s look at how you can do this:
1. Offer Dedicated Content
People turn to apps to satisfy specific needs they may have and to receive dedicated services they cannot find on a website.
By creating dedicated sections inside your app with extra resources that can be accessed only by app users, you are encouraging interaction via an app over the mobile site. If you want to, you also can set a private log-in option to enable only certain users to access your exclusive contents.
This way, you will make your app users feel unique and give them more reasons to use your app.
2. Communicate in Real Time
Brands that want to be successful need to approach clients on a one-to-one basis, and apps can help them achieve this goal. In a world in which every good or service seems to be customizable, brands that do not seek to anticipate their clients’ needs will lag.
Thanks to push notifications, brands are able to reach out to their clients in real time and keep them updated about the latest news, product launches, and special deals.
By taking advantage of the latest in GPS and geo-targeting technology, businesses can now reach out – quite literally – to people as they enter an area where they have a store or are
promoting special offers. Never before in the history of marketing have brands been able to tell when one of their clients is in a desired location.
Give your clients well-timed content that truly matters to them, and they will respond with loyalty, trust, and positive word of mouth. In this digital age, an authentic referral by a friend, via social media, posted by an app, can directly contribute to more sales.
3. Reward Customer Loyalty
Getting customers to come back is essential for growth, and returning visitors are happy users. Retaining customers is just as important, if not more important, than attracting new ones.
Mobile apps can be a great way to keep the customer experience easy to navigate, versatile, and user friendly. This enables a customer-focused app to become the perfect tool for building customer loyalty by blending emotional and practical elements into one simple and powerful tool.
So, a way to reward customer loyalty is to provide an app.
In-app customer loyalty programs can truly help businesses go that extra mile in customer retention, encouraging customers to perform certain actions that will grant them a special benefit, such as a discount on their next purchase, VIP access to your new collection, or a coupon to redeem on other services.
4. Provide Incentives
Few things are more effective than special offers and discount codes when targeting new clients and enhancing existing relationships. According to a recent study on mobile customer behavior by Cone Consumer New Media Study, the main factors influencing users to engage with digital brands are:
Incentives such as:
Special deals, Discounts& Coupons
Additional services and exclusives specifically devised for app users
In-app coupons give businesses the opportunity to create and promote customized, timely offers for their key audience group.
A section within the app to allow users to send gifts & coupons to their friends via the app.
5. Furnish Enhanced Support
By empowering people to interact with businesses 24/7 from anywhere, mobile devices have revolutionized the way customers engage with brands. Mobile offers companies an unprecedented opportunity to improve customer care and lock in existing customers, while still capturing new ones.
These days, mobile customers expect to play an active role in company life and to easily get in touch with companies to ask for information or leave feedback.
That is why creating in-app feedback forms is an exceptional opportunity for brands to get precious feedback on their app, spot the services that need to be improved, and offer users a channel to complain rather than posting comments on the web.
Mobile apps have changed the way customers interact with brands and can generate win-win value for both the company and the customer.
If properly integrated into business operations, apps can create a more compelling and satisfying experience for users, which ultimately results in long-lasting relationships. And if you have a good relationship with your customer, the potential for additional sales, free word-of-mouth publicity, and a long-term customer are invaluable to your business success!
A mobile-first strategy that combines mobile behavior analysis, location data, and content personalization certainly will lead to success.
Mobile Relationship Management is the new mantra that will drive business growth by consolidation of brand loyalty.